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Brand Manager

Woodinville, Washington
We are looking for a dynamic brand manager focused on new product introductions, product lifecycle management, including sku rationalization, and building opportunity brands such as Merf, Top Box, Red Diamond and more in order to analyze their potential, make a recommendation to the company of how to grow to that potential and then execute against this plan.

A large portion of this role will be to support 14 Hands Winery new items, managing them through the new product introduction gate process, handing off to commercialization as well as analyzing. And finally, this role will also support the Brand VP in leading a cross functional team (winemaking, supply, sales, finance, etc.) to analyze and create a plan for long tail skus across the company, ultimately leading to a group consensus to revitalize or sunset the items along with a plan to supplant the value in the 5-year-plan.

Brand Manager job responsibilities include:
  • Brand Strategy & Plan: Ability to develop and deliver results on brand strategy. Inform brand strategy and positioning through demonstrated analytical skills, creative thinking, and effective tactical implementation based on data driven insights. Provide clear guidance to brand stakeholders. Manages the forecasting, production, pricing oversight and marketing of assigned brands throughout the product lifecycle to include the measurement of activities to determine effectiveness.
  • Product life cycle management: analysis at the micro (product) and macro (corporate P&L) level, consumer demand, strong collaboration with brand owners, sales and other integral departments across the company.
  • Consumer insights: Understands what drives consumer behavior and can apply that knowledge to create marketing strategies and deliver solutions that lead to the achievement of business goals.
  • Program and Project Management: Ability to set and execute large programs across teams as well as enables others to contribute and be accountable for their role in the project plan. Additionally effectively develops and executes campaign programs, individual project plans, creative briefs, and agency briefs with deadlines and KPIs
  • Focus approximately 40% on 14 Hands Winery, 30% on opportunity brands and 30% on sku level rationalization across the Ste. Michelle Portfolio.

Position Requirements:
  • Bachelor's degree required in business or marketing; Graduate level preferred or equivalent demonstrated experience with proven results.
  • 5 to 7 years' experience in marketing.
  • Integrated marketing experience and expertise, including digital engagement.
  • Demonstrated experience and results with consumer testing and consumer targeted campaigns.
  • Ability to travel approximately 25% of the time
  • History of responsible use of alcohol and other appropriate conduct, as well as fitness to be licensed, permitted, and/or certified by state and/or local regulatory bodies.

Your Compensation:

$95,552-120,296/yr. based upon relevant experience.

At Ste. Michelle Wine Estates we believe in paying our employees equal pay for equal work. Individual offers are made dependent upon a candidate's prior experience and education level as it pertains to the role.

Benefits of working with Ste. Michelle Wine Estates:

Our Total Rewards programs are designed to attract, motivate, and retain talented, curious people with a passion for innovation, collaboration, continuous improvement, and growth. We offer leading programs that inspire and reward superior performance and foster an inclusive, diverse, and healthy workforce.
  • Health Care Coverage including medical, dental, vision & prescription - eligible on date of hire for full-time employees
  • Paid Vacation & Holidays
  • 401(k) with Employer Match and Supplemental Contribution
  • Employee Wine Discounts

Culture at Ste. Michelle:

We Challenge: We are driven to succeed in everything we do, and we challenge ourselves and our team to perform at the highest level.

We Care: We put people first - our team, our consumers, our customers, our communities.

We Collaborate: We believe there is nothing we can't accomplish - together - and we believe lifting up those around us is essential to achieving both individual and collective success.

Harvest your potential, Uncork the possibilities! If you are interested in our Brand Manager jobs in Woodinville, WA please apply now.

Ste. Michelle Wine Estates is an equal opportunity employer. We consider qualified applicants without regard to race, color, religion, sex, national origin, sexual orientation, disability, gender identity, protected veteran status, or other protected class. For more information, see the EEOC's " Equal Employment Opportunity is The Law " poster.