Proximo Spirits, Inc. logo

Area Manager- Panhandle (Pensacola to Panama City)

Pensacola, FL
Role & Responsibilities
  • Manage all Proximo Spirits Brand promotions within assigned territory. This to include but not limited to the following;
  1. Identifying key on premise promotional accounts that meet the Brands profile.
  2. Set promotional dates and times with accounts.
  3. Identify and manage the local promotional agency.
  4. Attend and monitor Brand promotions and make any necessary adjustments.
  5. Provide feedback to local management and Brand Managers on a scheduled basis.
Manage/Order POS to ensure use during key promotions and provide feedback on its effectiveness.
  • Manage the local promotional Budget and track Spend to ensure budget attainment.
  • Proximo “Go to Accounts “
  1. Identify the top On & Off Premise Accounts in assigned territory.
  2. Work with local Distributor sales reps and management in perfecting these On & Off Premise Accounts.
Menu Placements
Drink features
Back Bar Presence
Shelf Standards
Display Presence
Cold Box
  • Provide feedback to local management on competitive Brand activity, Pricing and Promotion.
  • Assist local management in creating Brand Programming with Distributor.
  • Identify key local “Multi-Unit “On Premise accounts with in assigned territory. Once Identified, set a regular call schedule to present Proximo Brands.
  • Identify key accounts for” New Brand “launches and provide feedback to local Management and Brand Manager on a scheduled basis
  • Ability to conduct business daily in an ethical and professional manner with strong interpersonal skills.
  • Ability to communicate effectively with internal Proximo team members at all levels of the organization, vendors and customers (both internal and external) at all levels of the organization.
  • Ability to analyze inventory reports and depletion reports for the purposes of preparing recaps, coordinating efforts and present solutions and opportunities to solve problems in the marketplace.
  • Review and report execution of established trade marketing programming, pricing, incentives and execution of all distributor and market plans in all trade channels.
  • Establish and maintaining key relationships at all assigned distributors and key accounts in the marketplace.
Knowledge and Experience
  • Bachelor’s degree preferred 
  • 3+ years’ relevant experience in the consumer goods industry, spirits experience and/or 3 -tier distribution experience preferred.  On/Off premise Key Account call responsibility experience preferred 
  • Demonstrated sales management abilities with proven success in delivering sales goals and objectives 
  • Ability to build and maintain strategic working relationships with distributors and accounts 
  • Knowledge of industry regulations, market trends and competition 
  • Proven team leadership 
  • Strong interpersonal, influencing, negotiation, time management and presentation skills required 
  • Strong working knowledge of Microsoft Office 
  • Must have a valid state drivers license.