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Brand Director, Código 1530

New York, NY
Position Title: Brand Director, Código 1530
Location: New York, NY

Careers that unlock the magic of human connection

Who we are

Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, Beefeater® Gin, and Avión™ Tequila, as well as many more superior wines and exquisite champagnes!

Working at Pernod Ricard is all about igniting conviviality in that all that we do. Derived from the French word, convivialité means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard. Here, we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making a new friend every day, and realizing our potential as people and as a business!

The salary range for this role, based in New York is $166,200 to $228,600, range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate's experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The Brand Director Código will be responsible for leading strategic and brand plan development/implementation, supply, operational and innovation launch plan development, and monitoring for Código. He/she will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve two critical goals; a) build brand equity and, b) drive brand performance through long term profitable growth both in the US and globally.

This exciting role requires a dynamic Brand Director who has a strong strategic, marketing, commercial and operational mindset, who is consumer centric and can balance thinking strategically with the key execution priorities on the business including but not limited to the following:

  • Strategic Planning: Lead and guide the team through the annual strategic planning process. Interpreting global and local digital ambitions as well as assessing the broader digital and consumer context to identify gaps and opportunities for the portfolio and/or brands.
  • Collaboration & Engagement: Partnering with the agencies and cross functional teams to drive the communication strategy and vision to develop platforms/executions that maximize business results. Identifying the right agency mix needed for the business and brand needs.
  • Entrepreneurial Mindset: Develop, deliver, and iterate plans continuously with a resourceful, obsessive, and fearless mindset with a focus on proving the case for brand expansion.
  • Agile: Results-orientation and ability to operate with agility to run with test and learn approach.
  • Research: Identify, lead and guide team through perform analysis/construct research programs and derive implications to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve our efficiency and effectiveness by sharing learnings across the team.
  • Trends Analysis and Implications: Identify, lead and guide team through the development of trends reporting and analysis to identify opportunities, risks and recommend changes to creative mindset based on algorithm changes by platforms and changes in privacy laws.
  • Training and People Development: Manage direct reports and train and develop them into strong brand experts and leaders while also creating a culture of creativity, learning and experimentation within the broader AWC Marketing team.

  • Major Responsibilities / Accountabilities

  • Act as day-to-day general manager; develop brand Annual Operating Plan and Consumer Engagement Platform; Manage brand P&L, drive A&P spend guidelines Collaborate with SVP on AWC portfolio strategy projects and opportunities.
  • Lead development of communication and platform strategy for the brands and the asset creation plan to support it. Manage agency roster recommendations and opportunities.
  • Lead and guide development of national programs/strategies with flexibility and global/local adaptation in mind; work with Innovation Hub on supporting brand innovation plans; deliver brand digital strategy/media engagement plans.
  • Ensure cultural sensitivity and inclusiveness of brand programs, in coordination with Director of Multicultural & Inclusivity.
  • Guide always-on tracking of traditional and digital media strategies / trends, demand territories and occasions, and brand perceptions.

  • Job Requirements

    The role requires a highly motivated self-starter with strong leadership, analytical, organizational, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm. Strong entrepreneurial ability to work around obstacles, results driven, and a bias for action with a pilot/learn/scale approach. The ideal candidate will have the ability to marry strategy with creative by helping to lead the digital transformation, brand growth and momentum.

    Other requirements include:

  • Must be able to both lead and influence teams
  • Ability to communicate effectively, verbally and in writing, and executive presentation skills

  • Education: Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable

    Experience / Background: 8+ years of business experience, with experience in a senior level role in brand, media agency or advertiser and working on the customer side. The ideal candidate will have significant experience managing entrepreneurial, challenger or founder brands with small to medium A&P spends. Must have solid experience developing strategies grounded in insights and analytics, while also being comfortable leaning into ambiguity to develop hypothesis. Must have experience in managing and partnering with a broad set of stakeholders in matrix organization as well as external agency partners. Must have experience managing financials and business performance including budget management. Ideal candidate will have previous experience in e-commerce, digital, websites, CRM and media.

    This position may travel up to 25% of the time.

    Ready to work with spirit? Read on...

    Life and perks at Pernod Ricard

    Proud to belong - Just as we help to create moments that matter for our customers, we lead by example every day...bringing our whole self to work and building bonds that celebrate the human spirit, diversity, and foster deep connections.

    Empowered to soar - We set high expectations and seek to get the most out of life. Through flexibility and a hybrid workstyle, as well as unique learning opportunities, generous tuition reimbursement, and one-of-a-kind learning programs, we passionately grow our skillset.

    Committed to care - We are deeply committed to the long-term sustainability of our people, our industry, and our planet. We call this return on responsibility. From environmental sustainability to supporting local communities, our commitment is steadfast.

    Inspired to dream - We treasure new experiences and are proud to develop as people, not job titles. From rich immersive learning programs in Paris to exciting high-profile events, we blend a love of exploration into all that we do.

    Our hybrid work style

    At Pernod Ricard North America, our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. Our hybrid teams will work remotely the majority of the time and unite on-site two days per week or 40% of the time. Our team is empowered to start and finish their day at a time that works best for their lifestyle with the whole team available during the core hours of 10am-3pm.

    Plus, great benefits and perks to toast to a life filled with support including:

  • Competitive compensation including performance bonuses
  • Domestic & international career development opportunities
  • Competitive paid time off plan + wellbeing days
  • Medical, dental, vision and life insurance
  • Product allowance to enjoy on Pernod Ricard products
  • Gym reimbursement
  • Employee Assistance Program
  • BetterUp Care wellness benefits including nutrition, sleep, executive coaching, etc.

  • And much, much more! Check out to view our extensive people programs and support.

    Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms .

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