St Elder Artisanal Liqueurs Business Development Manager

What we are looking for: M.S. Walker Brands has an immediate opening for a St Elder Artisanal Liqueurs Business Development Manager. Join our efforts and be a leading figure of the team that takes this brand's portfolio to the next level both regionally and nationally, driving sales and brand advocacy!!

Information regarding the brands represented can be found at:
https://www.mswalker.com/nationalspirits/st-elder-natural-elderflower-liqueur/

Also, on Instagram at:
@drinkstelder
@mswalkerbrands

Responsibilities:

• Sales / Trade Engagement / Education
  • Achieve sales success within focused geography (MA, NY, RI) and support national initiatives:
    • Visit a minimum of 75 accounts each month in the core territory
    • Support national markets with blitz activation - and ideating local initiatives to drive sales activities that are relevant to the market
    • Cultivate meaningful relationships with local sales teams on regional or key account groups that drive substantial volume and visibility of the brand
    • Activate brand cocktail strategy at retail and on-premise
    • Sell in, merchandise, program and activate large scale volumetric programs at retail.
    • Maintain, grow and curate top accounts in core geography as primary and to grow national markets.
    • Achieve in service volume cocktail placements in the on-premise channel
    • Follow up to train staff on DNA, provenance, features and benefits of the St. Elder brand portfolio
    • Follow up to conduct consumer events, seminars and tastings in key accounts, festivals and other events locally and nationally.
  • Serve as product knowledge expert for the brand; with a passion for storytelling and effective way to communicate brand's features, benefits, heritage and personality
  • Educate consumers, trade, and distributor/broker partners on benefits of the brand
  • Contribute to social media content that documents the brands impact in the cocktailing community
  • Support and work with sales teams at distributors in the market, at meetings and events
  • Drive and manage local and national sales blitzes and crew drives
  • Manage direct local market budget and dedicated brand budget for activations
• Marketing
  • Collaborate with Brand Team on localized and national trade marketing initiatives that drive brand advocacy.
  • Curate, deploy and execute brand advocacy strategy and tactics
  • Collaborate, and assist with deploying, executing and managing annual brand plans
  • Manage events calendar and budget from start to finish
• Events
  • Support local and national markets with large- and small-scale activations to ensure within brand strategy
  • Execute retail tastings with key strategic outlets on & off premise
• Reporting
  • Provide monthly recaps of all activities
  • Assist brand team with monthly business review on sales, inventory, spends and key activities and account callouts.
  • Quarterly recaps associated with KPIs
  • Year end recap associated with KPIs

Who you are: The ideal candidate will possess the following knowledge, skills and abilities to be successful in this role:

• An Entrepreneurial Mindset!
• High Energy & Enthusiasm - Be a motivated self-starter who can work on a very small team as well as independently
• Possess excellent time management and organizational skills
• Excellent communication and selling skills (oral and written)
• Must be 21 years of age or older at the time of application
• Ability to travel 40% - 50% of time domestically
• 10 years of professional experience in alcohol beverage sales and educational training
• 5 years Distributor / Supplier experience
• 5 years bar / restaurant experience
• Award winning bartender experience
• Ability to present and engage both trade and consumer audiences
• Knowledge of wholesale distribution and operations
• Reliable transportation
• Able to regularly work during evenings and weekends
• Strong interpersonal skills required
• Microsoft Office and G-Suite VIP-idig proficiency
• Desire to work in a fast-paced, growing company
• Strong relationships in both the independent, national and regional off and on-premise channels.
• Deep knowledge of spirits and cocktail development. Experience as a bartender creating craft cocktails
• Natural and charismatic storyteller, with strong public speaking skills, who has a passion for sharing their cocktailing tales with others
• Credibility with the on-trade is essential; be part of that community with existing network, bartender groups, presence and respect within the community of gatekeepers
• Excellent written and verbal communication skills, including writing and delivering presentations
• Deadline-oriented self-starter who is proactive and holds self to high standard of work quality
• Ability to interface with the distributor personnel
• Strong and active social media presence.
• Works well independently and is a problem solver

Benefits:
We offer a Comprehensive Benefits Plan that includes the following:

• Medical & Dental Insurance
• Vision Coverage
• Generous Paid-Time-Off Program
• Fidelity Investments 401k
• Disability, Life, Accident & Illness Insurance Packages
• Discounted Fitness Memberships
• Free & Discounted Work/Life Resources
• Career Advancement Opportunities
• On-Demand Professional & Leadership Development Through M.S. Walker University

Who we are:
Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. We represent a budding portfolio of wine and spirits nationwide, including our own brands, and we strive to offer the most prestigious portfolio in the industry. M.S. Walker has built our foundation and future on our people - our employees are truly our greatest asset. Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization.

Mission Statement:
Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers and suppliers alike. We seek to build and maintain long-lasting relationships based on trust and reliability. By honoring our heritage and embracing innovation, we aim to continuously improve and adapt to meet the evolving needs of our industry, while responsibly contributing to the communities we serve. Together, we strive to elevate the spirit of hospitality and foster a vibrant and respectful culture in all facets of the organization and beyond.