Job Introduction

Consumer engagement is evolving rapidly. Discovery, content, community, commerce, media, CRM, and emerging technologies are increasingly interconnected, creating new opportunities for brands to build meaningful consumer relationships.

As Lead Manager - Digital, you'll help shape how our brands connect with consumers across the marketing ecosystem. You'll lead the development of integrated consumer engagement strategies that bring together brand, media, content, CRM, ecommerce, agencies, and audience insights to create connected consumer experiences that drive growth.

This is not a channel ownership role. Success comes from connecting marketing disciplines, aligning stakeholders, and building integrated strategies that move consumers from awareness to advocacy and purchase.

Main Responsibility

Main Responsibilities

• Develop integrated consumer engagement strategies across brand, content, media, CRM, commerce, and owned channels.
• Connect marketing disciplines and agency partners around common business and consumer objectives.
• Translate consumer, cultural, audience, and performance insights into actionable recommendations.
• Identify opportunities to improve personalization, engagement, and consumer experience effectiveness.
• Champion more connected planning approaches that break down channel silos.
• Explore emerging platforms, AI-enabled capabilities, and evolving consumer behaviors to strengthen marketing effectiveness.
• Help evolve the organization toward a more integrated consumer engagement model.

Our Ideal Candidate

You're a modern marketer who understands how different marketing disciplines work together to influence consumer behavior and drive business results.

You may have developed expertise in a specific area during your career, but you've expanded beyond channel ownership into broader strategic leadership, integrated planning, and cross-functional collaboration. You're comfortable influencing specialists without needing to be the deepest technical expert in every discipline.

Your strength lies in connecting people, ideas, capabilities, and channels into cohesive marketing strategies that create better consumer experiences and stronger business outcomes.

Candidates from backgrounds such as Integrated Marketing, Consumer Engagement, Omnichannel Marketing, Digital Strategy, Marketing Strategy, Connections Planning, Customer Experience, or Brand Experience are likely to be particularly successful in this role.

Skills & Qualifications

• Experience developing integrated marketing, consumer engagement, or omnichannel strategies.
• Strong understanding of how content, media, CRM, commerce, audience strategy, and consumer experience work together to drive growth.
• Experience leading cross-functional initiatives involving diverse stakeholders and partners.
• Ability to translate consumer and business insights into marketing strategies and recommendations.
• Experience working with agencies and specialist teams across multiple disciplines.
• Strong communication, influence, and stakeholder management skills.
• Curiosity about emerging technologies, AI, and evolving consumer behavior.
• Ability to balance strategic thinking with execution.

Why this is different

This role is designed for marketers who enjoy connecting disciplines rather than owning a single channel. We're looking for an integrated marketer and marketing orchestrator who can bring together specialist capabilities into a unified consumer engagement strategy.

What we can offer you

• We offer a competitive salary and benefits which are designed to promote our employees financial wellbeing. Employees are also eligible to participate in a bonus plan.
• Our employees enjoy a generous vacation entitlement.
• Comprehensive Private Healthcare that includes Medical, Dental & Vision
• Our employees can join our 401(k) savings plan. The company matches employees' contribution up to 5%, in addition to a Discretionary Contribution.
• Our Employee Assistance Programme offers practical, impartial support on everyday matters ranging from medical, financial and legal to home and family issues.
• Our Life and AD&D cover is a multiple of three times your annual basic salary.
• Product allowance so that you can enjoy our fantastic portfolio of brands with your family and friends.
• Every employee has the opportunity to claim funding each year for a charity or charities for which they have raised money, volunteered their time or personally donated.
• Learning resources to help you be your best self.