Vice President of Sales, West Region (Spirits Sales)
Company
Hotaling & Co.
Location
San Francisco, CA
Executive Level
Sales
Company Description
A born and bred San Francisco original, Hotaling & Co. is the leading distiller and importer of artisanal spirits and cocktail essentials. Our dedication to artisanal spirits first started 30 years ago under the name Anchor Distilling Company - heralding the return to copper pot distilling in the U.S. with the original craft introductions of Junipero Gin & Old Potrero Straight Rye Whiskey. We carry on that pioneering legacy with the name Hotaling & Co. as a nod to the local legend A.P. Hotaling, who ventured West during the Gold Rush and quickly became one of the most reputable spirits dealers in the country and a notable figure in American drinking culture. Fueled by a passion for beverage expertise, education and hospitality, Hotaling & Co. carries on this tradition of artisanal excellence by bringing together a family of likeminded spirits that share our commitment to craft and care.
Today, Hotaling & Co.’s portfolio is synonymous with brands of unmatched quality and character, including Luxardo Liqueurs & Cherries, Nikka Whisky, Junipero Gin, HINE Cognac, Convite Mezcal, Severo Tequila, Kavalan Whisky, Denizen Rum, HIRSCH Selected Whiskeys, Writers' Tears Whiskey, Old Pulteney Whisky, Speyburn Whisky, Balblair Whisky, Arran Whisky, Old Potrero Rye Whiskey, and more. Visit www.HotalingandCo.com to explore our full range of brands.
Job Description
Position: VP of Sales – West
Reports To/Hiring Manager: VP National Sales
Department: Sales
Territory: CA, AK, WA, AZ, NM, NV, HI
Salary: $150,000-$170,000 base
- Responsible for achieving case sales goals, accounts sold goals, and distribution goals, for both on-premises and off-premise business within the Western Region
- Responsible for reviewing inventory levels at each distributor on a monthly basis and making recommendations to prevent any out-of-stock situations.
- Tracks goals and provides feedback and information to the Western Region sales team.
- Communicates daily/weekly/monthly with distributor partners to ensure they are aligned with H&Co. priorities and goals
- Able to analyze and execute independent decision making and take action to rectify non-performing markets or brands
- Enforces their team to utilize internal software. I.e.: Pricing 2.0, Idig, Karma
- Build distribution and brand recognition through working closely with each distributor
- Communicate appropriate brand standard pricing/programming and merchandising recommendations to our distributor partners and ensure proper implementation.
- Build and maintain relationships with key customers (top mixologists, beverage, and retail managers) in the marketplace to successfully increase sales.
- Ensures timely and accurate collection, analysis, management, and dissemination of all sales reports
- Ensure distributor execution against promotions and defined brand standards through direct communications with distributor merchandising teams, district managers, sales managers, and distributor management. Document execution and review with the manager who is responsible for our brands
- Attends annual trade shows, events in the market, and distributor events as needed
- Develop incentive plans for your market. Implement with the distributor and monitor each program for success
- Supports day to day activities of the Western Region Sales Team including questions, troubleshooting, approvals, and general support
- Work closely with & foster relationships with on & off-trade
- Manages and motivates Western Region sales force to develop their skills to achieve their sales goals and KPI targets
- Provide leadership and direction to the Western Region Sales team
- Provide support to the Western Region Sales team on special projects or requests.
- Keep within your established A&P & expense budget and submit expense reports in a timely manner
- Read e-mail daily and respond to all outstanding issues on a timely basis.
- Keep on top of all bill backs and have nothing outstanding over 60 days with all distributors
- Performs other duties as assigned
Qualifications
- 7+ years spirits industry experience or consumer goods (Sales, Sales Analyst, Sales Management)
- BS or BA degree
- Conceptual and strategic thinker with the ability to implement a plan of action.
- Demonstrated ability to manage and support a team.
- Attention to detail and ability to multitask are critical
- Excellent written and verbal communication capability, including presentation and interpersonal skills
- Must be able to function as part of a team and adhere to strict deadlines in a fast-paced, ever-evolving environment
- Support sales by becoming a subject matter expert in Hotaling & Co.’s portfolio
- Excellent organizational, prioritization, and follow-up skills. Versatility, flexibility, and willingness to work under competing priorities with enthusiasm.
- Excellent computer skills including intermediate-level knowledge of Microsoft Office applications including, but not limited to, Word, Excel, Outlook, and PPT.
- Must have the ability to utilize the software for financial tracking, reporting, and targeted marketing. Knowledge and experience of iDig, Karma and Price 2.0.
Benefits
- Medical insurance (choice of HMO or PPO)
- Dental insurance
- Vision insurance
- Flexible Spending Accounts
- 401k with match and immediate vesting
- Short and long-term disability
- Life insurance
- Employee Assistance Program
- Educational Assistance program
- Paid time off
- Parental leave
- Weekly catered lunches
- Monthly, quarterly and annual employee events
- Volunteer hours
- Commuter funds