Market Lead - The Macallan, DC Metro
Company
The Edrington Group USA
Location
Washington, DC
Mid-Level
Sales
- The Market Lead will spend approximately 10% of their time managing our distributor partners and 90% with Key accounts.
- Spend most of their time in the field, managing the call cycle and maintaining an updated account visit calendar, with focus on key accounts in the On/Off premise sectors.
- Covers all target accounts within their market establishing solid commercial relationships and representing the brand.
- Work as partner to local commercial teams to assist in the development of on-premise target accounts to drive distribution in key target accounts.
- Be the brand owner. Act as our in-market local face of the brand to the trade, key collector accounts, and local consumers.
- Work with the local commercial Market Manager and Brand Marketing to implement a range of trade and consumer marketing activities consistent with brand strategy within the local market.
- Scout and develop target accounts based on HNWI neighborhood data with a focus on the on-premise.
- Responsible for the management and best use of their annual personal travel and entertainment budget and effective use of A&P funds for activations.
- Responsible for regular reporting – Event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, point of sale audits, etc.