- The Market Lead will spend approximately 10% of their time managing our distributor partners and 90% with Key accounts.
- The Market Lead should spend most of their time in the field, managing the call cycle and maintaining an updated account visit calendar, with focus on key accounts in the account segmentation mapping.
- Covers all target accounts within their market, establishing solid commercial relationships and representing the brand.
- Work as partner to local commercial teams to assist in the development of target accounts for on/off premise to drive distribution in key accounts.
- Be the brand owner. Act as our in-market local face of the brand to the trade, key collector accounts, and local consumers.
- Work with the local commercial Market Manager and Brand Marketing to implement a range of trade and consumer marketing activities consistent with the brand strategy.
- Scout and develop target accounts based on HNWI neighborhood data, premium/luxury accounts for retail and on-premise channels.
- Responsible for the management and best use of annual personal travel and entertainment budget and effective use of A&P funds for activations.
- Responsible for regular reporting – Event reports, program recaps, expense reports, consumer insights, competitor positioning, performance against targets, point of sale audits, etc.