Deutsch Family Wine & Spirits logo

Brand Manager, Bib & Tucker Bourbon

Stamford, CT
Job Details


Position Type: Brand Marketing

Salary Range: Undisclosed


CHEERS! Founded in 1981, Deutsch Family Wine and Spirits markets quality wines produced by prestigious families from major wine regions of the world. With our headquarters in Stamford, CT, DFWS is the 4th largest wine company with one of the fastest growing spirits portfolios. With our family values and unique culture, DFWS was recognized as one of the Top Workplaces in the U.S. in 2022 and 2023.

Deutsch Family Wine & Spirits currently seeks a Brand Manager, Bib & Tucker, reporting to the Vice President, Marketing - Spirits. This position offers a high degree of flexibility for those living/commuting within the NYC area. The position will require, on average, 2 days per week in the Stamford HQ office.

Brand Summary

Bib & Tucker is a small batch bourbon distilled in the hills of Tennessee inspired by a time when our country expanded from coast to coast, at a rate never seen before, or since! Territories were claimed, railroads, cities, and skyscrapers swept the nation with incredible energy, pace, and enthusiasm. From the Rockefellers to Vanderbilt's to the Everyman and Everywoman, no one with a dream was left out. You could feel the energy in the air and taste it in the whiskey. Bib & Tucker small batch bourbon captures this time when everything and everyone seemed to come together.

Our flagship luxury variant, the Bib & Tucker Classix Six, has an aroma of vanilla and sweet hay. The taste has a smooth entry, and the bourbon is nicely balanced with a hint of pecan pie sweetness and a warm, rich, spicy sensation. The finish coats the palate with a complex, yet balanced and long-lasting chestnut finish.

Our recently launched Bib & Tucker Double Char is inspired by the turn of the century, when food was cooked on the open flame. Double Char is aged twice to create savory smoky notes and an exceptionally smooth finish. Bib & Tucker Double Char is first aged for six years in white American oak, followed by a minimum of five months in a second heavily charred and smoked new barrel.

Our variants have been recognized for their incredible liquids. The 6-year-old most recently was awarded 2020 Ultimate Spirits Challenge - 96 Points (Finalist, Tried & True, Top 100 Spirits) and 2020 San Diego Wine & Spirits Challenge - 90 Points Gold Medal.


Deutsch Family Wine & Spirits is expanding its premium spirits portfolio and is designated a Bib & Tucker priority brand tasked to take share in the luxury American whiskey category. The Bib & Tucker Brand Manager plays a critical role within the respective Brand Marketing Team and will report directly to the Vice President, Spirits Marketing. This position will function as the brand champion with P&L responsibility. The BM will be responsible for the planning, development, and implementation of all strategic and tactical consumer-marketing activities to enhance the growth, profitability, and market share of their brand(s). BMs are expected to be able to operate with significant autonomy yet still have influence with functions and entities that work closely with the brand teams. This position is responsible for planning and implementing strategic and tactical activities to grow the profitability of the respective brands.

  • Responsible for development and execution of strategic and annual marketing plans which address all aspects of the marketing mix including P&L's, pricing, packaging, advertising, public relations, digital marketing, market research, and new product development.
  • Shares responsibility for the delivery of volume, share and profit objectives consistent with overall brand strategy.
  • Manage micro-distillery experience development to highlight whiskey credentials and build an army of advocates - consumers, off trade, bartenders, and media.
  • Build premium consumer equity for the brand through the design and execution of consumer strategies including advertising, promotion, public relations, digital marketing, and special events.
  • Manage all outside agency initiatives in support of the brand's business objectives to include advertising, digital and public relations agencies.
  • Ensure accurate and timely forecasting, develop monthly updates, and provide analysis and recommendations when sales vary from forecast.
  • Interface on a consistent basis with Commercial Marketing, Sales, Finance, and Operations to rapidly identify problems/opportunities and take appropriate action as warranted.
  • Interface with senior management and executive team.
  • Represent their respective brand(s) at consumer events.

Critical Skills:
  • Partner closely with the Commercial Marketing team to ensure clear communication to the field ensuring that all materials are "on-strategy" and consistent with brand standards.
  • Liaise with other departments to guide a unified approach to brand building.
  • Ability to take initiative, develop and seek out creative and innovative ideas.
  • Strong leadership and interpersonal skills; must have the confidence and ability to effectively interface at all levels within the organization and outside the company.
  • Excellent written and verbal communication skills, including strong presentation skills.


  • BS/BA degree in Marketing, MBA preferred.
  • Minimum of 5 years in consumer goods marketing at top-tier marketer or agency; wine, spirits or food / beverage marketing experience a strong plus.
  • Ability to function effectively in a fast-paced, multi-faceted business environment.
  • Experience with public relations and digital marketing is desirable.
  • Strong strategic, analytical, and decision-making skills.

We Value Diversity

DFWS is committed to inclusion and diversity. We cultivate a work environment that celebrates diversity because differences continue to make the company culture stronger, enhance our connection with the communities we serve and strengthen our competitive advantage. Building an inclusive culture continues to be at the core of all we do.

About Deutsch Family Wine & Spirits

Initially called W.J. Deutsch & Sons Ltd., the company was founded in 1981 by Chairman Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. In 2009, it announced the expansion of the award-winning company to include a Spirits Portfolio. Today the company is renowned for its brand-building prowess and its ability to meet the needs of the modern consumer. Bill's son Peter Deutsch is CEO; thus two generations of the Deutsch family work side by side in their continuous quest to build strong brands and relationships throughout the wine and spirits industry.

The portfolio includes award-winning wines from Australia: [ yellow tail ], [ yellow tail ] Pure Bright; California: Bellacosa, Girard Winery, Joseph Carr, Josh Cellars, Josh Cellars Reserve, Layer Cake, The Calling; France: Andre Lurton, Cave de Lugny, Fleurs de Prairie, Hob Nob Vineyards, Sauvion et Fils; Italy: Barone Fini, Villa Pozzi; New Zealand: The Crossings; Portugal: Quinta Do Vale Meao; Argentina: Clos de los Siete; and award-winning spirits: Redemption Whiskey, Bib & Tucker Bourbon, Masterson's Rye, Gray Whale Gin, Luksusowa Vodka and Cantera Negra Tequila.

Learn more about Deutsch Family Wine & Spirits at

Deutsch Family Wine and Spirits is an Equal Opportunity Employer