Area Manager - The Macallan, Miami
Company
The Edrington Group USA
Location
Miami, FL
Mid-Level
Sales
- The Area Manager will spend approximately 50% of time growing the business by leading and developing a team in their region, 15% managing our distributor partners and 35% with Key accounts.
- Assist in building Edrington’s vision to become the World’s Leading Portfolio of Exceptional Ultra-Premium Spirits.
- Lead the implementation of the strategic direction for the assigned territory across all channels and segments.
- Clearly communicate the Strategic Direction and Edrington priorities to Distributor Sales Teams. Instil belief and create buy-in throughout distributor teams.
- Work effectively with Division Marketing, Commercial Finance, and Operations to deliver against the Strategic Imperatives of the organization, delivering exceptional in market results.
- Ensure optimal allocation of Edrington and Distributor resources (including LMF) against brand standards within the assigned territory.
- Develop the next breakout brand with a laser focused approach to ensure the right product in the right place with the right price and the right visibility.
- Cultivate new opportunities for a strong core business.
- Build KPI’s, capture and report all trade and consumer interactions and activations in GoSpotCheck.
- Analyse effectiveness of activities through reporting and impact capabilities, adapt accordingly for maximum ROI.