Where Conviviality is at work.
Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.
Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!
The salary range for this role, based in New York, is $130,680 to $163,500.00 . The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the
Position Summary
The Senior Brand Manager for Kahlua, Lillet, M47, & Italicus will work closely with the Brand Director in driving the growth agenda. He/she/they will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve three critical goals; 1) build brand equity, 2) grow household penetration and 3) drive brand performance via long-term, profitable growth. The Sr. Brand Manager will lead multiple cross functional project teams involving Marketing Accelerator/Media Team, Finance, Shopper Marketing, Field Marketing, Global Marketing, and Innovation. He/she/they will partner with relevant Brand Companies and Agencies to develop local brand plans, Media to Shelf programs and platforms that are consistent and align with global brand positioning.
Major Responsibilities / Accountabilities
Act as day-to-day General Manager for Kahlúa in the U.S. (35%)
Own development of the Annual Operating Plan and brand growth strategy. Manage brand P&L and ensure disciplined A&P investment to drive profitable, sustainable growth. Partner with Finance and Commercial teams to track performance, course-correct, and deliver against targets. Monitor brand health, consumer insights, competitive activity, and category trends. Track performance of marketing campaigns and innovation launches against KPIs.
Lead Development of Priority National Programs (25%)
Translate brand strategy into best-in-class national programs that drive consumer engagement and household penetration. Write clear, inspiring briefs and manage agency partners to deliver breakthrough creative. Ensure programs are culturally relevant, inclusive, and aligned with global brand positioning. Partner with cross-functional teams (Shopper Marketing, Sales, Media, Field Marketing) to ensure seamless "media-to-shelf" execution.
Lead Go-to-Market Planning for Innovation (20%)
Partner with Global Brand Company and Innovation Hub to shape pipeline projects for U.S. market relevance. Build and execute launch strategies, including positioning, messaging, retail activation, and performance measurement. Drive innovation launches that recruit new consumers and unlock new occasions.
Asset Creation & Adaptation (20%)
Collaborate with the Brand Company on asset creation, adaptation, and localization to ensure global consistency with U.S. market relevance. Collaborate with the Brand Company on asset creation, adaptation, and localization to ensure global consistency with U.S. market relevance.
Job Requirements
Education: Minimum Bachelor's degree (or equivalent); MBA or advanced degree preferable. 7+ years of business experience, with most recent experience in a manager or senior manager level role in wine & spirits, CPG, creative agency or media agency on the client side. Managed large and culturally iconic brands with large A&P spends. Developed brand strategies grounded in insights and analytics. Managed and partnering with a broad set of stakeholders in a matrix organization as well as external agency partners. Directly managed financials and business performance including budget management. Supported or led the development of a national brand plan. This position may travel up to 20% of the time.
When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it's what brings our culture to life .
Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone's working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team's schedules.
We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.
Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.
Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com .
Date de fin de publication :
Date prévisible d'embauche :
2025-10-15
Date de fin d'emploi envisagée :
Pernod Ricard is a global premium spirits and wine company. We're the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes!
Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité...it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.
Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business!
The salary range for this role, based in New York, is $130,680 to $163,500.00 . The range will vary if outside of this location. Base salaries are determined during our interview process, by assessing a candidate'sexperience, skills against internal peers and against the scope and responsibilities of the
Position Summary
The Senior Brand Manager for Kahlua, Lillet, M47, & Italicus will work closely with the Brand Director in driving the growth agenda. He/she/they will exhibit a general manager mindset and will be responsible for leading key projects that will aim to achieve three critical goals; 1) build brand equity, 2) grow household penetration and 3) drive brand performance via long-term, profitable growth. The Sr. Brand Manager will lead multiple cross functional project teams involving Marketing Accelerator/Media Team, Finance, Shopper Marketing, Field Marketing, Global Marketing, and Innovation. He/she/they will partner with relevant Brand Companies and Agencies to develop local brand plans, Media to Shelf programs and platforms that are consistent and align with global brand positioning.
Major Responsibilities / Accountabilities
Act as day-to-day General Manager for Kahlúa in the U.S. (35%)
Lead Development of Priority National Programs (25%)
Lead Go-to-Market Planning for Innovation (20%)
Asset Creation & Adaptation (20%)
Job Requirements
When you join Pernod Ricard, you'll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it's what brings our culture to life .
Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone's working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team's schedules.
We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details.
Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.
Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com .
Date de fin de publication :
Date prévisible d'embauche :
2025-10-15
Date de fin d'emploi envisagée :