Suntory Global Spirits (Beam Suntory) logo

Marketing Insights Manager - 6

Location
Chicago, IL
Other
Other
Suntory Global Spirits is a world leader in premium spirits with beloved iconic brands, rooted in more than 200 years of heritage and craftsmanship. Our values are deep-rooted, and we aspire to live our purpose to 'Inspire the Brilliance of Life' in everything we do. Our ambition is to become the World's Most Admired Premium Spirits Company. We want to be Most Admired not only for our incredible brands, but also for the brilliant experiences we foster, the ways in which we bring people together, the impactful marketing and innovation we deliver, and for the positive impact we have on the world around us. When you're on our team, you can build a career of personal and professional growth across functions, business units and geographies. At Suntory Global Spirits, our employees work together to Unleash Their Spirit and realize their full potential each and every day.

Marketing Insights Manager - 6

The following position is is open inIllinois,United States.

What makes this a great opportunity?

Mission

The mission of the Manager - Performance Analytics at Beam Suntory is to deliver comprehensive meta-analysis of the company's brands, categories, and commercial sales performance. This includes analyzing data from various sources to identify and communicate current trends, updating monthly sales reports and presentations, managing data, and undertaking ad hoc analytical projects. The role also involves supporting business reviews with analysis focused on understanding why certain results are occurring and what should be done next. This will enable the business to make informed decisions on where to prioritize investments/resources. The manager will also develop recommendations based on market analysis and spend ROIs and assist in building a KPI & analytics informed commercial plans among other responsibilities.

What makes this a great opportunity?
As the Manager - Performance Analytics at Suntory Global Spirits, you will have the chance to serve as a true business partner and provide data-driven consulting to internal stakeholders. You will be able to work closely with teams in sales, marketing, finance, RGM, and leadership, contributing to the strategic priorities of the organization. This role allows you to utilize your strong analytical skills while championing data-driven practices within the commercial organization. Additionally, you will have the opportunity to develop tools and training for self-service analytics and provide ongoing insights through custom-built analyses. Overall, this position offers a unique chance to make an impact by leveraging your expertise in analytics and driving growth through impactful marketing and innovation.

Role Responsibilities

Responsibilities of this role include:
  • Manage monthly total US consumption reporting utilizing various data sources. Provide deep-dive analysis into specific brands as needed.
  • Utilize data analytics tools and syndicated consumption data to track category and customer performance, analyze trends, and provide actionable insights for strategic planning.
  • Create scorecards and dashboards to drive increased data integration across the organization.
  • Support internal and external business reviews against KPI's with analysis focused on "WHY" and "NOW WHAT" to enable the business to make smart decisions on where to prioritize investments/resources.
  • Develop opportunity recommendations based on market analysis of both consumption and depletion trends.
  • Assist sales and marketing leadership in building a KPI & analytics informed commercial plans.
  • Share and re-apply best-in-class analytics and forecasting methodologies across business.
  • Deliver succinct, action oriented and customer-ready business deliverables that inspire action.
  • Develop systems expertise and be the point person / power user for market specific information contained in systems and data sources such as Nielsen, CGA, NABCA, yDrink, and distributor depletions (SalesNav).
  • Development of tools and training to provide assigned teams with self-service analytics.

Qualifications
  • Minimum 3-5 years of sales, marketing, category management, and/or financial analysis experience
  • Commercial experience with consumer products in one of the following preferred industries: Spirits, Beer, Wine, Beverage, and Foods categories
  • Ability to extract, manipulate, mine, and analyze sales, share, and spending data for key insights.
  • Experience integrating competitive, consumer, and market insights into business recommendations
  • Demonstrated ability to quickly come up to speed with new applications, systems, and data types
  • Strong analytical experience utilizing Excel, Power BI, Tableau, Think-Cell, and CPG, food, and beverage industry standard tools.
  • Demonstrated experience manipulating and uncovering insights utilizing Nielsen, IRI/Circana, and internal sales data.
  • Bachelor's Degree in Business, Mathematics, Engineering, or Finance. MBA a plus.
  • Strong team player, excellent communication skills, and ability positively interact cross-functional team.
  • Excellent verbal and written communication skills.

At Suntory Global Spirits, people are our number one priority, and we believe our people grow together in diverse and inclusive environments where their unique insights, experiences and backgrounds are valued and respected. Suntory Global Spirits is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, military veteran status and all other characteristics, attributes or choices protected by law. All recruitment and hiring decisions are based on an applicant's skills and experience.